Profile

Deborah Wright, CCUFC

Vertical Strategy & Marketing Partner,
FedChoice FCU

Contact Details

FedChoice FCU
Lanham, MD

Bio

I started working for FedChoice Federal Credit Union in 2007. I was originally hired as the Marketing Manager. In 2015, I recommended that we merge IT and Marketing to better utilize the many pockets of data that reside with a wide variety of vendor partners. With this transition, I became our Product & Service Strategist, responsible for reviewing all products and services from the competitive, pricing, innovation perspectives to determine how our offering should evolve. In 2019, my position transitioned with a greater focus on the marketing of FedChoice products and services when I became the Digital Marketing Strategist. Then again, in 2021, the Creative Services Department divided marketing responsibilities based on product categories. I am now the Vertical Strategy and Marketing Partner for real estate loans, checking products and retirement solutions.

Credit Union Asset Size

  • $300M-$599M