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  • The first time that I heard about Emotional Intelligence was during a business seminar about it last year. To me it is something that should be at the forefront of everyone's mind, but mostly is not. I know that I struggle with keeping it top of mind ...

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    Marie, The Masked Singer looked really good. I have never seen it before. ------------------------------ Jennifer Ertman Administrative Assistant Parkside Credit Union Westland MI 734.525.0700 ------------------------------

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A Word From Our CEO, John Pembroke

3 ways to win the war for board talent

How can your credit union stand out?

There’s an old adage that if you want to get something done, find someone busy to do it. And there’s a limited supply of those busy people.

Put those two ideas together and you’ve got a pretty clear picture of credit union board recruitment today. CUs must recruit directors from the limited pool of busy people who get things done that every other organization and company is also targeting.

The million-dollar question is: How can your credit union stand out? 

I suggest taking the following steps:

1. Assess your current board and know your strategy for the future.

Study the expertise you have now, define the expertise you need to lead your credit union to future success—and look to close the gap. When you know what you need, you can communicate it to potential directors and, hopefully, boost their enthusiasm for joining you. Notably, CUES offers a director skills assessment that can help.

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Members Shout Out

New Position:

Gene Novello is the new president/CEO of TECH CU, Crown Point, IN, replacing the retiring Mike Hussey.

John Howard will succeed the retiring Peter Matthews as president/CEO of Merrimack Valley CU, Lawrence, MA.

Direct FCU, Needham, Massachusetts, recently announced three new executive-level promotions: Michael Ferreer as SVP/chief experience officer, Amy Horan as SVP/CLO and Brian Medeiros as SVP/CIO.

Bridgewater CU, Bridgewater, Massachusetts, has merged with Merrimack Valley CU, Lawrence, Massachusetts, and will operate as “Bridgewater Credit Union, a division of Merrimack Valley Credit Union.”

Michigan State University FCU, East Lansing, has received the National Best and Brightest in Wellness™ award.

Canvas CU, Lone Tree, CO, has been awarded 2019 Great Place to Work certification.

The mortgage team of Elevations CU, Boulder, CO, was recognized as a 2019 Ellie Mae Hall of Fame award winner for efficiency and ROI gains.

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