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Marketing Benchmark Examples

  • 1.  Marketing Benchmark Examples

    Posted Sep 09, 2020 11:53 AM
    Does anyone have examples of their benchmarks used within their organization for metrics such as checking account penetration, eStatement user penetration, Bill Pay user penetration and mobile app user penetration?

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    Joseph Bukowski
    Vice President
    Northwestern Mutual CU
    Milwaukee WI
    414.665.3423
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  • 2.  RE: Marketing Benchmark Examples

    Posted 10 days ago
    Joseph,

    We have set benchmarks for checking accounts, eStatements and online transactions versus in branch transactions.

    Checking account penetration - Goal is 50%
    e-Statement penetration - Goal is 50%
    Online transactions versus in-branch - Goal is 70%

    Hope this helps!

    Stanton

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    Stanton Davis
    Chief Experience & Innovation Officer
    Avadian Credit Union
    Birmingham AL
    205.985.2828
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