CUES Member Community

  • 1.  Rebranding

    Posted Mar 12, 2020 10:01 AM
    We merged with another credit union last year, and have been operating with two different brands/names that are both geographically bound. This summer, we will be consolidating the two brands with a completely new brand. I'm hoping to learn from other credit unions who have been through a rebrand for some best practices and lessons learned to incorporate into our rebranding initiative.

    Thank you.

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    Yean-Ai Long
    SVP/Marketing
    Merrimack Valley CU
    North Andover MA
    978.975.4095
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