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Marketing Benchmark Examples

  • 1.  Marketing Benchmark Examples

    Posted Sep 09, 2020 11:53 AM
    Does anyone have examples of their benchmarks used within their organization for metrics such as checking account penetration, eStatement user penetration, Bill Pay user penetration and mobile app user penetration?

    Joseph Bukowski
    Vice President
    Northwestern Mutual CU
    Milwaukee WI

  • 2.  RE: Marketing Benchmark Examples

    Posted 10 days ago

    We have set benchmarks for checking accounts, eStatements and online transactions versus in branch transactions.

    Checking account penetration - Goal is 50%
    e-Statement penetration - Goal is 50%
    Online transactions versus in-branch - Goal is 70%

    Hope this helps!


    Stanton Davis
    Chief Experience & Innovation Officer
    Avadian Credit Union
    Birmingham AL