CUES Member Community

  • 1.  Phyigital

    Posted Jan 31, 2020 07:54 AM
    Edited by Russell Evans Jan 31, 2020 11:20 AM
    I once heard a conference speaker refer to the balance of having a memorable physical and digital member experience for credit unions as having a plan for the phygital member experience.  I thought that was a fun word.

    I go to the mall in smaller cities sometimes and it's sad how they look inside now.  Some malls have invested in adding non shopping components to spur foot traffic. I wonder how they will continue to redefine themselves.   I bet they wish they could have disrupted themselves before their competition did it for them...

    If a credit union has a low traffic branch, how could they repurpose the branch into a place to go for another reason where the completion of transactions might be a secondary reason to visit?  Some have tried cafes.   What else could work?

    Could that drive more in person traffic and exposure to your people and your purpose?

    [Russell] [Evans]
    [VP Member Relations & Sales - Northeast]
    [Madison] [WI]