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Posted Jan 31, 2020 07:54 AM
Edited by Russell Evans Jan 31, 2020 11:20 AM
I once heard a conference speaker refer to the balance of having a memorable physical and digital member experience for credit unions as having a plan for the phygital member experience. I thought that was a fun word.
I go to the mall in smaller cities sometimes and it's sad how they look inside now. Some malls have invested in adding non shopping components to spur foot traffic. I wonder how they will continue to redefine themselves. I bet they wish they could have disrupted themselves before their competition did it for them...
If a credit union has a low traffic branch, how could they repurpose the branch into a place to go for another reason where the completion of transactions might be a secondary reason to visit? Some have tried cafes. What else could work?
Could that drive more in person traffic and exposure to your people and your purpose?
[VP Member Relations & Sales - Northeast]
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