CUES Member Community

Growth Opportunities During the Holidays

  • 1.  Growth Opportunities During the Holidays

    Posted Dec 18, 2019 11:45 AM
    I am curious how has your credit union leveraged the Black Friday and Cyber Monday buzz to encourage use of your credit union's plastic card for your members mobile transactions?  What has worked well to entice members to use your card in the apps and mobile wallets they use for recurring payments to places like Amazon, Uber, Netflix, Hulu, Starbucks, Target, etc. as well as when they buy online?

    If you've had any specific campaigns to target and entice members with demonstrated consistent spending activity with these retailers to switch the card they use for these transactions to your credit union's card, how successful has that project been.

    Happy holidays to you

    [Russell] [Evans]
    [VP Member Relations & Sales - Northeast]
    [Madison] [WI]