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Predictive Analytics - platform selection feedback.

  • 1.  Predictive Analytics - platform selection feedback.

    Posted Oct 20, 2020 11:29 AM
    We are looking to add Raddon Predictive Analytics to our software suite and was curious about what others have selected or looked into? Also, I'd love to chat with a couple of people that might be actively using Raddon Predictive Analytics.
    Thank you!

    Korey McMahon
    VP/Sales &Culture
    Oklahoma City OK

  • 2.  RE: Predictive Analytics - platform selection feedback.

    Posted Oct 21, 2020 02:44 AM
    From a strategy perspective I prefer building an analytics platform versus using a subscription service such as Raddon.  As long as you have broken down the information silos between the analytics team and the marketing department for getting ROI on campaigns, everything the Raddon Predictive Analytics can do, you would be able to do in house.
    1. If you are already using salesforce and Tableau, or have an inhouse data warehouse that captures the members you sent mailers to and the products opened/transactions posted you can save yourself some money, by developing inhouse.
    2. If you don't have an analytics department with talent to perform those actions, but do have a data visualization platform and a consultant for your reports/dashboards.  You may want to reach out to them with regards to enhancements for similar types of resources.  CFS Consulting Group and Convergence Consulting Group are both consultants I have worked with in the past and would be able to assist with the similair services.
    3. If you have none of the above, then I would look around as there are multiple vendors that offer very similar types of targeted marketing outreach and some will include prequalification such as Experian's services.  You may find something with more services at a similar or lower cost.

    Troy Del Valle
    VP, Business Intelligence
    Hudson Valley Credit Union
    Poughkeepsie NY