My role has also been growing to include more of the content and digital experiences, including our mobile app, online banking, and digital features. We've also added an intern and split up some of the social media work to our Marketing Assistant to help grow their skillset.I'm working on a plan right now to get together a team of specialists for specific positions. I know there's a lot of room for growth at Pelican and other credit unions when it comes to all aspects of digital marketing and ensuring it's done the right way.I'm happy to go into a more detailed discussion on any of this if you'd like! I could talk about digital marketing for DAYS!
My position has recently changed from Graphic Designer to Digital & Brand Experience Manager at CUES. I am responsible for maintaining the overall CUES digital brand experience. This includes working with the rest of the marketing team to create a seamless member experience across channels using strategic planning to maximize exposure, reach, messaging and engagement.
Some of my primary responsibilities include the following: