Was wondering if anyone has set up social media access for individual employees, for example- Outside sales/Business Development officers- so they can run their own social media Facebook, Instagram, and Twitter pages?
I have an employee who would like to have his own social media presence as his position at WCCU, separate from the regular WCCU sites. He feels it is an opportunity to network with businesses directly as his role at our credit union.
I am not opposed to this and logistically I think it could be set up as a separate Credit Union business page with marketing being Admin as well. However, there are concerns with Reputation and Brand risk that I also can see.
Is anyone else doing this and is it worth pursuing- how did it affect your department (need to monitor multiple sites – provide materials etc)?
Any input would be appreciated.
Meg Sisco Vice President of Marketing
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What an interesting question, Meg!
Our Editor/Publisher (Theresa) and I both have "professional" social media accounts on Twitter and LinkedIn to which we post CUES content and our thoughts on various industry happenings. We hope this helps broaden the discussion in the industry of things important to CU professional development and CU success, plus gives additional secondary exposure to CUES.
CUES also has a member relationship rep (Russell Evans, who happens to be in the Northeast), who has a Facebook page called "CU Land" on which he has industry related discussions. Notably, CUES has its own social media accounts and presence; the ones Russell, Theresa and I have are tangents to CUES, not "corporate" CUES.
Hope this adds to your thinking.