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Benchmarking Marketing and Business Development in small credit unions

  • 1.  Benchmarking Marketing and Business Development in small credit unions

    Posted Sep 16, 2019 03:08 PM
    Hello, all.  I am looking for some feedback from credit unions in the $100 m - $150 m size category.  I am curious as to if and how you staff marketing/events/business development in your organizations- how many FTEs and what the job titles include. We had some turnover giving us an opportunity to take a fresh look.  Thanks for any feedback!

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    Debra Evans
    President/CEO
    Embark FCU
    Great Falls MT
    406.791.2861
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  • 2.  RE: Benchmarking Marketing and Business Development in small credit unions

    Posted Sep 16, 2019 04:25 PM
    Deb, my current CU is smaller than your request ($70M) but we were that size at Reach (FKA Tyco), and I'm happy to explain all that if you wish.  Just call - too much for an email.  925.828.1320 x 108.  With the right FOM, I would do it all that way again.

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    Christine Petro
    President/CEO
    Chabot FCU
    Dublin CA
    866.828.1320
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